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A quiet giant in graphic design, he created posters for hundreds of movies, including “West Side Story” and “Manhattan.” But his work was often unsigned.

By Jeré Longman

Joe Caroff, a prolific but overlooked graphic designer who created the 007 James Bond logo, the book jacket for Norman Mailer’s “The Naked and the Dead,” and posters for hundreds of movies including “West Side Story,” “A Hard Day’s Night,” “Last Tango in Paris,” “Manhattan” and “Cabaret,” died on Sunday in Manhattan. He would have been 104 on Monday.

Mr. Caroff died in home hospice care, his sons, Peter and Michael Caroff, said.