This is the moment a sweet-toothed shoplifter pinched handfuls of chocolate in front of shocked staff and customers at a Sainsbury's.

The stunningly brazen theft happened at a branch of the supermarket chain at a petrol station in the Hayes area of west London, on Friday, August 8.

Dramatic footage filmed by an onlooker shows the man swiping what appears to be family bags of chocolates from the shelves to fill up a Waitrose carrier bag.

The dark-haired, bearded man looks completely unassuming upon first entering the quiet store, in a green bomber jacket, jeans and sports trainers.

He appears to be holding a screwed up shopping bag, just like any other customer - but after unfolding it, he begins his astonishing crime in broad daylight.