For teenage girls in the 2000s and 2010s, going into a Topshop store was like being transported into a fantasy world.
There was music, makeup and fashion all under one roof - with Topshop clothes often found on the pages of Vogue alongside high-end couture.
But somewhere along the way, things went wrong.
"Topshop lost its cool," said fashion journalist Amber Graafland.
"And when that happens, it's hard. Fashion is a fickle beast, people move on quickly."






