The government is partnering with TikTok influencers to warn people about the risks of travelling abroad for cosmetic procedures.
There's growing concern over the rise in Britons seeking overseas treatments such as hair implants and dental work, often lured by lower costs and shorter waiting times.
Medical content creators will urge viewers to talk to a UK doctor first, take out travel insurance and avoid package holidays that include procedures.
The move is part of a wider government campaign to curb so-called medical tourism, as well as tighten regulations for cosmetic practitioners in England.
When it comes to cosmetic surgery abroad, the lowest price can come at the highest cost, the campaign warns.
