Labubu ― the doll created by Beijing-based toy manufacturer Pop Mart ― is many things: a viral sensation, a toy that’s fetched as much as five figures on the secondary market, an “ugly-cute” phenom (look at those little serrated teeth and maniac eyes!), a fashion darling.
But are these fuzzy guys also “agents of Satan”?
Some spooked parents and a handful of Christians on TikTok and X have said that the mini stuffed animals are demonic and inspired by Pazuzu, a Mesopotamian god who hasn’t gotten this kind of name recognition since it was featured in the “The Exorcist.”
In both William Peter Blatty’s novel and the 1973 movie adaptation, Pazuzu is the dastardly spirit that possesses young Regan. Later, Pazuzu starred as the demonic statue that Homer Simpson accidentally orders thinking it’s pizza in one “Treehouse of Horror” episode of “The Simpsons.”
Now, he’s apparently taken over Labubu.
