Underrated X Community — URX — is a cultural movement that was born in Saudi Arabia with a mission to redefine how the region sees electronic music and underground talent.
Founded in late 2023 in Riyadh, URX was established to spotlight the often-overlooked DJs, producers and visual artists in the Kingdom and wider region.
Founders DJ Frozen (Sohaib Al-Borno) and DJ Mazo (Mohannad Reziqat) envisioned a homegrown ecosystem that supports emerging artists through events, collaborations and mentorship.
“We aim to support local talents and bring underrated DJs and electronic musicians into the spotlight,” Al-Borno told Arab News. “There’s a wealth of creativity in Saudi Arabia, but what’s missing is visibility and access. That’s where URX comes in.
“URX stands for Underrated X. The ‘X’ symbolizes the unknown, the future and the collaboration between disciplines,” Reziqat said.
