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Google is playing catch-up against Anthropic and OpenAI as it slowly adds customization, personalization and gives users more control over what data to reference to its Gemini app.
Personalization and data control in chat platforms make it easier for both individual and enterprise users to converse with the chatbot and retain preferences. This is even more important for ongoing projects in the enterprise space, as chatbots need to remember details such as company branding or voice.
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Google opted for a slower rollout of these features and will not allow users to edit or delete preferences, unlike its competitors.
