BEIRUT: When Moroccan producer Ramoon began work on “101,” his genre-blending new album with rapper 7Ari, he knew the project needed an equally boundary-pushing partner. That vision led him to Mass Appeal — the US-based production house co-owned by legendary rapper Nas.
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“I think us and Mass Appeal, we were aligned. We saw things the same way — especially when it comes to Western inspiration and the sound we’re building,” Ramoon said.
The partnership underpins an album that refuses to be boxed in. “For me as a producer, I don't put myself in a box and I don't like to limit myself,” he said. “Whenever I’m making music, I go by feelings.”
Though music production is often seen as a solitary craft, Ramoon’s studio is anything but. As he speaks, the energy of collaboration still lingers — a reminder of the creative force that shaped “101.”
