Having a personal brand at work is key for introverts, expert says: ‘A lot of people underestimate’ them

Goldie Chan knows how to put herself out there.

Chan, the founder and head of content for branding agency Warm Robots, is also an author, a frequent keynote speaker and a LinkedIn Top Voice.

Still, she describes herself as an introvert at heart — which presented a challenge in growing her career.

“I think a lot of people underestimate introverts in the workplace,” she says.

According to Chan, building a personal brand was key to her success. Earlier in her career, Chan worked “completely behind the scenes” in various marketing and social media roles, she says.