The urban salad chain, which dominated the zeitgeist of the 2010s, cut its annual outlook the last two quarters consecutively.
CEO Brian Niccol asks Starbucks workers to come back to the office—or he’ll pay them to leave
BY NICK LICHTENBERG AND FORTUNE INTELLIGENCE
July 14, 2025
While nearly everything gets more expensive, Sweetgreen CEO defends $16 salads, imploring customers to think about the long-term cost of their health
May 5, 2025
Wesley Batista says GLP-1 drugs could be fueling the protein-diet fad.
The fast-casual chain Sweetgreen's struggles are worsening.
The core issue: "I think it’s pretty obvious the consumer is not in a great place overall," Sweetgreen CEO Jonathan Neman said.
Analysts Sara Senatore and Isaiah Austin also highlighted "menu versatility," as chicken lends itself to both quick-service…
Sweetgreen said it saw issues with its loyalty program, weak consumer sentiment, tariff headwinds and store challenges.
In 2022, he told Marketing Brew Sweetgreen seeks “intimacy at scale” as it expands while talking about collaborations with Naomi…
