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The service rolled out this week, prompting confusion and safety concerns. Meta, which owns Instagram, said the feature was turned off unless users activated it.

By Isabella Kwai

A new Instagram feature rolled out in the United States this week stirred strong feelings: Users can now share and view locations of others on a map.

Meta, which owns Instagram, said in a blog post on Wednesday that the feature was an opt-in service to help people “stay up to date with friends.” Some users, however, reacted with confusion and panic, voicing concerns about privacy and safety.