Lucy Rout is not your typical entrepreneur.
The 30-year-old Londoner — known for going viral for skiing off an icy slope in a bikini and for consulting her Instagram followers on whether she should fly 10,000 miles for a fourth date with a man — has used her eclectic experiences to develop a new dating model that’s all about making meaningful connections.
Rout told CNBC her confidence had never been lower when using traditional dating apps.
After years of being ghosted, and what she describes as a “strange dopamine cycle of downloading, trying some dates, experiencing bad behavior, writing them off, and vowing to never do it ever again, and then starting the cycle again,” — Rout determined that people were hungry for in real life (IRL) connections.
She came up with the idea of Haystack Dating in a bid to increase the chances of people building romantic connections.
