McDonald's is serving up a summer of new menu items, plus specials – and is loving the results.
This summer, McDonald's has leaned into new and limited-time menu items, as a move to attract more customers – returnees, as well as new and lapsed ones. Spring brought offerings such as McCrispy Strips (now part of the permanent menu) and limited-time items including Squishmallows Happy Meals, “A Minecraft Movie” Happy Meals and the Hershey's S’mores McFlurry.
Since late June, McDonald's released a quintet of new menu items including a new double cheeseburger, the Daily Double (to be on the menu through 2025), and the return of Snack Wraps after a nine-year absence.
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McDonald's chairman and CEO Chris Kempczinski hopes the wave of new items – along with its popular $5 Meal Deal and McValue Menu, both expected to run through the end of the year – will lead to another successful sales boost, similar to the 5% boost in revenue and 2.5% increase in same-store U.S. sales McDonald's saw from April 1-June 31.
