Inexpensive hotels and swaying palm trees have long attracted travelers to Southeast Asia, but Singapore is doubling down on a different strategy — focusing on increasing tourism receipts instead of traveler arrivals.
Officials on Friday outlined a plan to increase tourism receipts in the city-state from a record-breaking $29.8 billion in 2024 to $47 billion-$50 billion in the next 15 years.
Singapore’s “Tourism 2040” strategy centers on increasing demand from two distinct groups — business and stopover travelers, Grace Fu, Singapore’s minister for sustainability and the environment, said at the country’s Tourism Industry Conference 2025.
Officials aim to triple tourism receipts from so-called “Mice” travelers, or those who travel to attend meetings, incentives, conventions and exhibitions, Fu said.
“On average, a Mice visitor spends two times as much as a leisure visitor, making it an exceptionally valuable segment for Singapore,” she said. “The global Mice sector [is] expected to double in value over the coming decade.”
