It was the summer of 2013 when the US cable network Starz and Sony Pictures Television first announced their plans to adapt Diana Gabaldon's Outlander series for television.
The historical romance features Caitríona Balfe as time-travelling nurse Claire Randall and Sam Heughan as Jacobite Jamie Fraser.
The first of eight seasons began filming later that year, in a new studio in Cumbernauld and at locations around the country including Culross, Doune and Glencoe.
And even before the first episode was aired, Visit Scotland began work with Sony on what would become known as the "Outlander effect".
"It's got romance, it's got battles, it's got culture," said Jenni Steele, film and creative industries manager for Visit Scotland.
