ESPN has announced its new streaming service will launch Aug. 21

ESPN’s much-discussed streaming service finally has its launch date.

The network announced Wednesday that its direct-to-consumer service and enhanced app will debut Aug. 21. The announcement coincided with Disney’s quarterly earning report.

This week’s expanded deals with the NFL and a new partnership with WWE provides ESPN the more inventory and offerings, which it hopes will bolster the company in a landscape that is divided among cable, satellite and streaming.