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This report is from this week’s edition of CNBC’s The China Connection newsletter, which brings you insights and analysis on what’s driving the world’s second-largest economy. Like what you see? You can subscribe here.
Hello, I am Anniek Bao, a Singapore-based reporter writing about China’s economy and business, filling in for Evelyn this week. Welcome to another edition of The China Connection.
This week, I look at how businesses eyeing China’s $644 billion baby-care market are meeting a new generation of parents — shaped by modern parenting values and spending habits.
From makers of baby strollers to coding apps, Chinese companies are facing a new kind of customer: the Gen Z parent, with different ideas about raising children and spending on them.
