ISLAMABAD: Pakistani exporters and manufacturers are set to expand their global footprint through “Pakistan Mart” in Dubai, Pakistani state media reported, with the initiative aimed at granting Pakistani products direct access to “high-demand” markets.

The “Pakistan Mart” is a joint venture between the Pakistan’s National Logistics Corporation (NLC) and the UAE’s DP World logistics management company to establish a dedicated trade hub in Dubai.

The development followed the visit of a high-level delegation representing the NLC and DP World to the Islamabad Chamber of Commerce and Industry (ICCI), the Associated Press of Pakistan (APP) news agency reported.

The delegation was led by Brig. Mohammad Yousaf, Director Plans at NLC, along with Abdullah Yaqoob Al-Sayed Ahmad Al-Hashmi, Head of Traders Markets at DP World, Fakhre Alam, Vice Chairman of DP World, and Junaid Tariq, Director Business at NLC.

“The facility in Dubai will provide state-of-the-art logistics, warehousing, and retail infrastructure to facilitate direct access for Pakistani manufacturers and exporters to high-demand markets across the Middle East, Africa, and South America,” Brig. Yousaf was quoted as saying at a session outlining the scope of Pakistan Mart.