Snap shares plummet 15% after weak second-quarter revenue metric

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Snap shares tanked 15% Tuesday when it reported second-quarter earnings in which global average revenue per user missed expectations.

Here is how the company did compared with Wall Street’s expectations:

ARPU is an indication of how much advertising revenue the company generates from each user. The weaker-than-expected result is particularly noticeable because some of Snap’s social media and online ad peers, such as Reddit

, have beaten analyst estimates for ARPU during this earnings season.