DFI Retail Group’s Scott Price says its HK$5 pack of leafy greens has become so popular that vegetable sales have soared by 40 per cent
For the boss of Hong Kong’s largest retail chain – which operates Wellcome, Mannings and 7-Eleven – the key to retaining customers is simple: ensure stores match prices in Shenzhen.
DFI Retail Group, formerly known as Dairy Farm, has increased the number of countries it imports from to 54 from 26 over the last year, helping to bring prices down by 20 per cent, according to group chief executive Scott Price.
A tie-up six weeks ago with mainland Chinese fresh food platform Dingdong (Cayman) has resulted in 280 Wellcome branches in the city stocking fresh produce from the mainland for as low as HK$5 (63 US cents) for 200 grams.
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