That’s according to Reddit CEO Steve Huffman, who highlighted the “mix” of 70 million weekly users browsing Reddit directly, or landing on the platform through Google searches, as reported earlier by SEO Roundtable. Huffman noted that “external search will continue to be a big driver of new users” even as AI-generated answers pose a threat to the site’s traffic. [Link: Reddit wants to be a search engine now | https://www.theverge.com/news/717095/reddit-q2-2025-earnings-search-engine | The Verge]
That’s according to Reddit CEO Steve Huffman, who highlighted the “mix” of 70 million weekly users browsing Reddit directly, or landing on the platform through Google searches, as reported earlier by SEO Roundtable. Huffman noted that “external search will continue to be a big driver of new users” even as AI-generated answers pose a threat to the site’s traffic.
A free daily digest of the news that matters most.
