Last week, AMD dropped the Threadripper 9000 series, and it is amazing, starting with its name. In the world of technology, product names often range from the blandly numerical to the abstractly corporate. Then, there is “Threadripper.” It’s a name that is so perfectly aggressive, so evocative of raw power, that it couldn’t possibly belong to anything other than a CPU designed for absolute dominance.
The name doesn’t suggest it will simply process your tasks; it promises to tear through them with violent efficiency. It’s a name that stands alone, a declaration of intent in a market crowded with Core, Xeon, and Ryzen.
This time, the branding isn’t hyperbole. The story of Threadripper is the story of a product that has consistently lived up to its audacious name, fundamentally reshaping the landscape of high-performance computing with each new release.
Let’s dig into why Threadripper lives up to its name. Then, we’ll close with my Product of the Week, which should have been Threadripper, but that would be a bit of overkill, so I’m highlighting the Corsair 4000D modular PC case that I used to build my Threadripper system.
Threadripper’s Unlikely Origin
