Industry data shows suppliers have scaled back premium-priced deals based on renewables as demand falls
The number of green energy tariffs available to British households has plummeted during the cost of living crisis as bill payers choose affordability over sustainability, according to industry data.
Energy suppliers have pulled tariffs advertised as “green” from the market since Russia’s invasion of Ukraine in February 2022 triggered a global energy crisis that pushed gas and electricity bills to record highs.
Green tariffs, which are typically more expensive than standard deals, made up about 85% of the UK’s supply market in 2022 as climate-conscious households opted to pay a premium for deals backed by renewable energy.
But industry data, commissioned by the Guardian, has revealed that energy suppliers have radically scaled back their green offerings, which now make up about a fifth of the tariffs on the market.
