Tinie Tempah released his debut single Pass Out in 2010.

Fans might have bought the track and downloaded it on to an iPhone 4 or an OG Samsung Galaxy

It's a song many still associate with the rapper - but 15 years later the music scene's almost unrecognisable, and definitely more crowded.

"It's way more of a competitive space," Tinie tells BBC Newsbeat.

"You've got a hundred thousand songs being uploaded to all the different streamers every day - that's your competition.