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By Amy Odell

Ms. Odell is the author of “Gwyneth: The Biography.”

It’s never been entirely clear if Gwyneth Paltrow is in on the joke, especially if it’s on her. She seems too aloof, too controlling of everything. If an essential element of humor is the ability to see the absurdity of life, how do you account for her straight-faced shilling of $27 “psychic vampire repellent” and $120 “bio-frequency healing” sticker packs?