Southwest Airlines
, once known for its first-come, first-served approach to boarding and seating, on Tuesday began selling its first tickets with assigned seats. That change — and with it, new boarding groups — goes into effect for flights in late January.
The move brings Southwest more in line with other major carriers, where travelers need to weigh the value of paying for an early-boarding upgrade.
“The number one reason to buy the early boarding upgrade is if you have a carry-on for the overhead bin,” said Sara Wilcox, an advisor at Fora Travel, a travel agency in New York City.
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