Business leaders around the globe have woken up to the reality of steeper duties on exports to the US market, following President Donald Trump's new order on tariffs on Thursday night.
In an executive order, President Trump imposed new tariff rates on countries that failed to reach updated trade agreements with the US. Earlier in the week, he outlined a new framework for deals with nations that successfully negotiated revised terms.
Trump's move has now reshaped America's trading relationships worldwide with new tariffs on more than 90 countries.
Here's what some of the business leaders have told the BBC about what this means for them.
While the White House raised tariffs on Canada from 25% to 35%, its other major North American trading partner, Mexico, got a 90-day reprieve, temporarily halting new duties.
