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Best Buy
said Thursday it will test mini-showrooms in some of its stores featuring Ikea products to show off kitchen design elements from the home retailer beside home appliances from the electronics store.
Beginning this fall, the program will debut in 10 Best Buy stores across Florida and Texas. Each store will feature a 1,000-square-foot Ikea “shop-in-shop” showcasing styled kitchens and laundry rooms.
“By bringing together our home furnishing expertise, products, and services with Best Buy’s leadership in appliances and technology, we’re creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease,” Rob Olson, chief operation officer of Ikea U.S. said in a Thursday press release.
