OXNARD, Calif. – Three fights were enough.

Irritated by the series of scuffles that interrupted Wednesday’s practice, Brian Schottenheimer came up with an alternative for the Dallas Cowboys: He ordered wind sprints before calling off the practice.

Talk about putting your foot down. And the rookie head coach left no gray area in expressing his disgust. Before and after the players ran several times from sideline to sideline, Schottenheimer gathered the team for huddles in the middle of the field for some expletive-laced messaging.

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“He’s got a standard,” Cowboys quarterback Dak Prescott told USA TODAY Sports after practice. “He’s preaching about being competitive and not combative. He’s also preaching living on the edge of toughness and competition, and not to go over it.