Company breaks decades-old vendor lock with cloud-native, omnichannel solution unlocking new revenue for retailers, lotteries and advertisers
ATLANTA–(BUSINESS WIRE)–July 31, 2025–
Lazlo 326, the company modernizing lottery sales, has launched a pilot of its in-lane and mobile lottery platform with a leading national retailer. This marks the first time a scalable, cloud-native lottery solution has been integrated directly into existing retail checkout and mobile infrastructure in the United States.
The U.S. lottery market exceeds $100 billion annually, with more than $90 billion driven by in-store purchases. Yet sales remain tethered to aging systems built around proprietary terminals-limiting access, stifling scalability and slowing innovation. As e-commerce and digital wallets reshape consumer expectations, lottery has lagged behind, leaving a massive, high-volume market underserved. The result: lost opportunity for growth and fewer resources for the public programs that lotteries fund.
“Our goal is to help lotteries, retailers and CPGs meet players where they are-at traditional checkout, self-checkout or on their phones,” said Chris Demetree, CEO & founder of Lazlo 326. “This pilot proves that lottery can be sold at the point of sale just like any other product. The industry has long been held back by a trio of entrenched legacy providers. This milestone is a win for retailers, a win for lotteries and ultimately, a win for the communities they serve.”
