Harley-Davidson is aiming to accomplish something it’s largely failed at over the years by introducing a smaller, more affordable, profitable motorcycle.
The company says the new Sprint, priced at around $6,000, will be available in the U.S. market in 2026. It will be shown to dealerships this fall.
The bike has been in development since 2021, Harley-Davidson Chairman, President and CEO Jochen Zeitz said July 30 during a conference call with industry analysts.
Harley has struggled to make its smaller motorcycles, even the iconic Sportster, profitable for the company known for its large cruiser and touring bikes.
“We believe that how we’ve engineered this product, it will be profitable,” Zeitz said.
