The company is integrating Douyin Supermarket and Douyin Hourly Delivery, as it strives to strengthen its e-commerce business
Douyin Supermarket, akin to TikTok Shop, is integrating with Douyin Hourly Delivery, which leverages precise mapping and location services to ensure rapid deliveries to consumers, according to the report.
Douyin did not respond to a request for comment on Wednesday.
The move aligns with China’s evolving e-commerce landscape, where the emphasis is increasingly on so-called instant delivery – typically within minutes – amid growing competition among Meituan, JD.com and Post owner Alibaba.
Douyin is striving to convert its online popularity into revenue, with e-commerce emerging as a key avenue.
