As Kerala positions itself toward a knowledge-based economy, it is imperative that we recognise and harness the untapped potential of the creative and cultural sector — a sector that has long flourished informally but now deserves structured policy attention and investment.
Kerala’s demographic and economic realities make a strong case for embracing the creative economy. Traditional industrialisation is challenged by the State’s limited land availability, high population density, and comparatively high labour costs. Moreover, youth aspirations have shifted dramatically. Many young Keralites, while globally renowned for their work ethic — particularly in healthcare and IT sectors — are increasingly reluctant to take up blue-collar jobs back home. As a result, it is estimated that over one-third of Kerala’s informal workforce now comes from other Indian States.
