RIYADH: The MBC Group has announced a partnership with Netflix that brings together two major streaming platforms under a single subscription service — a first for the region.
It means MBCNOW, the Saudi media giant’s recently launched content aggregation platform, will provide seamless access to the full Netflix catalogue alongside Shahid, a leading Arabic streaming platform, as well as MBC’s award-winning linear TV channels.
The partnership is a first for Netflix in the Middle East and North Africa and aims to cater to diverse viewing preferences across Saudi Arabia and the wider Arab world.
The bundled subscription is designed to deliver convenience and value, offering more than 21 percent in savings compared to separate subscriptions.
Netflix’s head of business development and partnerships for the Middle East and Africa, Mohammed Al-Kuraishi, said the deal would make it easier for subscribers in Saudi Arabia and beyond to access “an incredible variety of international and Arabic shows, movies, documentaries, kids’ content, stand-ups, live events and games.”
