Discourse power has become a key arena of international competition, according to experts in Chinese politics, media and party ideology
China must leverage its new cultural symbols and stay open to interacting with scholars across Asia to reshape its global messaging, Chinese experts have said, urging Beijing to counterbalance what they say is a historically dominant Western narrative.
They also noted that Beijing should take a more proactive role in shaping international rules and norms in emerging fields to align soft power with China’s growth, especially as the foundations of the United States’ hard power appeared increasingly fragile.
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Asian values were rooted in the principle of “harmony and diversity” and the region should return to its tradition of consensus-based politics, he said in an interview published on July 17 by China International Communications Group (CICG) Asia-Pacific, a state-owned organisation operated by the Communist Party’s Central Propaganda Department.
