Google is rolling out a new tool in the UK that will generate results using artificial intelligence (AI), in a significant shake-up to the world's most popular search engine.
Instead of a list of search results showing links to other websites in blue type, people who choose "AI Mode" will be given an answer written in a conversational style, containing far fewer links to other pages.
The new search tool will not replace Google's existing search platform, which processes billions of queries every day.
But experts predict such tools will increasingly incorporate AI, a shift that is concerning organisations, firms and publishers, which rely on search traffic.
People are increasingly turning to AI chatbots such as ChatGPT instead of traditional search engines to find quick, simple answers to questions, even though they are not always accurate.
