When Jen Glantz, 37, graduated from the University of Central Florida in 2010, she didn’t know what she’d do for a living.

She tried consulting for sororities, doing public relations for Jewish nonprofits and copywriting for startups. By 2014, Glantz picked up on a pattern in her personal life: Her friends regularly asked her to be their bridesmaid. And she was good at it.

Glantz posted an ad on Craigslist as a “bridesmaid for hire” to see if she could get paid for her unique skillset and within days, she’d received hundreds of requests. Glantz ultimately founded her business, Bridesmaid for Hire, where she offers an array of services from helping couples write their vows to being a bridesmaid.

Bridesmaid for Hire services include phone calls, texts and in-person meetings with local clients. Glantz says she works to build a “foundation of friendship” and helps to guide her brides “through the drama and the chaos” that comes with planning a wedding.

Glantz has now been part of over 100 weddings and says the No. 1 thing she’s learned so far is that “people are inherently lonely.”