RIYADH: Saudi Arabia’s Public Investment Fund has been named the most valuable and fastest-growing sovereign wealth fund in the world, with a brand value of $1.2 billion, a new report showed.
According to Brand Finance’s 2025 Asset Management and Sovereign Wealth Fund 50 report, PIF also secured seventh place globally in brand value-to-assets under management ratio, making it the only fund to enter the top 10 across both asset management and SWF categories.
PIF’s strong brand growth reflects its ranking as the fourth-largest sovereign wealth fund globally, as reported in Global SWF’s July update.
With assets under management exceeding $1 trillion, the fund now ranks just behind Norway’s Government Pension Fund Global and two Chinese entities — the State Administration of Foreign Exchange and the China Investment Corporation — surpassing regional peers such as the Abu Dhabi Investment Authority and the Kuwait Investment Authority.
The report from Brand Finance also highlighted the role of high-profile sports partnerships in elevating brand value.
