Homeowners have called on Royal Mail to adopt the postcode of a neighbouring suburb where average house prices are significantly higher.
A cluster of locals in Thornbury, a Bradford suburb straddling the city's eastern edge, have launched a bold bid to trade in their postcode to increase their house prices by £100k.
They say they are being 'penalised' by having the city's undesired BD3 postcode despite technically falling in the council jurisdiction of neighbouring Leeds.
Instead, they want to adopt the LS28 postcode of Pudsey, which carries a more desirable reputation.
But neighbours on Gain Lane, the vast majority of whom are covered by Bradford council, have branded the move 'snobbish' and a thinly veiled attempt to 'pretend they don't live where they do.'
