I think most would agree that the news cycle has been relentless for most of 2025, but certain stories do seem a little “Groundhog Day” at the moment.
Earlier this month, I wrote about the conundrum facing the newsroom over how to approach President Donald Trump’s then-trade talk deadline of July 9. Now, at the end of the month, we find ourselves in a similar position, but this time the date we are all watching is August 1.
Why? Once again, it’s another deadline for countries across the globe to try and agree a trade truce with the United States, with the European Union in particular focus this time round.
Debate in the newsroom resurfaces … when is a deadline not a deadline?
The week has become even trickier to predict, with talks between the U.S. and China now taking center stage in Stockholm on Monday and Tuesday — potentially further complicating the picture for Europe.














