Police have launched an appeal for a missing 28-year-old British man who flew to Tenerife three weeks ago and never returned home.

North Wales Police say the man, named only as Gerallt, was last seen leaving his home in Llandudno about three weeks ago, bound for the Canary Islands.

Police say they are 'becoming increasingly concerned' about him and have launched an appeal asking members of the public to help to find the 28-year-old.

A spokesman on the force's NWP West Conwy Coastal Facebook page: 'We are becoming increasingly concerned for the welfare of a man who has been missing since earlier this month.

Gerallt was last seen leaving his home address in Llandudno on July 4, and is believed to have boarded a flight from Manchester Airport on July 7.