BENGALURU: Liverpool’s big-money investment on transfers is the result of long-term planning, club CEO Billy Hogan said, adding that winning a record-equalling 20th English top-flight title convinced the club it was time to act like a modern powerhouse.
Liverpool’s latest acquisition, French striker Hugo Ekitike from Eintracht Frankfurt in a deal worth £79 million ($106.84 million), including add-ons, has taken the club’s transfer expenditure this window to nearly £300 million.
Outgoings, six players including Trent Alexander-Arnold, have so far generated around £64 million.
The outlay marks a sharp departure from Liverpool’s traditionally measured approach in the market. However, Hogan insists the club has not deviated from the club’s policy of financial sustainability.
“It doesn’t just happen; it’s been years in the making,” Hogan told The Athletic in an interview.
