The friends went into business to make plaid shirts good enough to pass on, with real gemstones for buttons
When God’s True Cashmere launched in 2019 with a small collection of overshirts – the kind worn by lumberjacks in the American West and hipster types around the world – it was tempting to dismiss it as yet another “celebrity brand”.
As Khalsa has shared in the past, the idea for the label came to her in a dream in which she gave Pitt a green shirt. It didn’t take long for Pitt to come on board as co-founder of the brand, which since then has developed into a full line of beautifully made separates catering to in-the-know types who appreciate the lasting value of pieces that can be passed down from generation to generation.
We caught up with Khalsa in Paris, where the brand presents all its collections, including the recently released God’s True Linen, made with another fabric that Khalsa believes can be just as nourishing and full of life as cashmere.
God’s True Cashmere has expanded gradually. Was that the plan from day one?
