ByConor Murray

ByConor Murray,

Forbes Staff.

Millions of TikTok users in recent weeks have heard—repeatedly—a British woman declare “nothing beats a Jet2 holiday,” a viral sound stemming from a years-old advertising campaign for British airline Jet2 that has gained new life as users set the sound to videos depicting vacation disasters or other unexpected moments.

The "Nothing beats a Jet2 holiday" sound has gone viral on TikTok. (Photo by Joan ... More