When Bryan Johnson launched his business, Blueprint, the mission was fairly simple: Extend the lifespan of humanity, using the entrepreneur as a guinea pig.
Since then, as Johnson’s successes and failures have garnered greater attention and the longevity lifestyle has gained traction, Blueprint and Johnson’s paths have diverged.
Blueprint has become a one-stop shop for all things longevity—from olive oil to supplements—while Johnson himself is spearheading what he calls the ‘Don’t Die’ ideology. Leading the former is detracting from the work he can do on the latter, he said this week.
Writing on X, the centi-millionaire said the business aspect of his project had become a “pain in the ass.”
He’s hiring a new CEO and CTO, he added, “who can lead the business while I focus on Don’t Die.”
