McDonald’s will begin testing a variety of new drinks at select stores. This comes months after the company shut down its CosMc’s stores, which specialized in unique beverages. The testing will begin in September, largely in Wisconsin and Colorado.
McDonald’s might have shut down CosMc’s, its Starbucks competitor, but the company is still leaning heavily into new beverage offerings.
A report in The Wall Street Journal says the company is planning to offer a variety of new drinks at hundreds of locations starting in September. Included among the offerings will be a range of coffees and “dirty sodas,” which will include things like flavored syrups and dried fruits.
The company plans to see which of the new drinks resonate with customers and then determine how to work them into the menu on a larger scale.
That was, in some ways, the point of CosMc’s. McDonald’s was able to experiment with offerings that may or may not have worked in its main business, without having to retrain its entire workforce and potentially slow down service.
