Amid market turmoil and tariff threats, gold is seen as a safe bet – and its prices reflect that; but luxury brands and independent designers are feeling the effects differently
People like gold. We have been engaged with it for over 6,000 years and it has long been considered a safe haven for wealth – even more so now if you were to add up the value of the gold jewellery you are wearing. A year ago, the spot price for gold bullion was just under US$2,400 per ounce. In April, it hit a record-breaking US$3,500 milestone and has since eased back a little. The spot price in mid-July, according to the World Gold Council, was US$3,355 – a near 40 per cent rise since July last year. Some banks, like J.P. Morgan, predict it may rise further, nudging towards US$4,000 by mid 2026.
Politics has a big influence on the value of gold. Right now, uncertainty over American tariffs and financial market turmoil are driving investors towards this historic safe haven, and that situation doesn’t look like it’ll change any time soon. Therefore, gold jewellery is a truly sound investment, whether you bought pieces a year ago or are considering acquiring something new like Hermès’ new rose gold Chaine d’Ancre, a Bee de Chaumet rose gold and diamond honeycomb collar, or something from Repossi’s tactile Blast collection, where glossy swirls of gold are tipped with diamonds.
