Grok’s raunchy, unfiltered AI companions may be making headlines for their unhinged and often NSFW responses, but it’s Grok 4, xAI’s latest model, that’s been driving the app’s revenue of late.
Elon Musk’s xAI launched Grok 4 late on July 9, and by Friday, July 11, Grok’s gross revenue on iOS had jumped a whopping 325% to $419,000, up from $99,000 the day before the Grok 4 launch, according to app intelligence firm Appfigures.
Image Credits:Appfigures
Grok continued to pull in higher-than-usual revenue in the days following the launch of the new model, with gross revenue over $367,000 for a couple of days before dipping down to $310,000 on July 14.
In addition, daily downloads of the Grok iOS app had increased 279% to 197,000 by July 11, up from 52,000 before Grok 4 launched.
