Brand culls signature corseted silhouettes for shorter bustiers in effort to ‘keep pushing forward’
Schiaparelli is a 98-year-old fashion brand that has somewhat unexpectedly become synonymous with viral internet moments. There has been Kylie Jenner’s hyper-realistic lion headdress, Bella Hadid wearing a gold necklace resembling a pair of lungs and even a robot baby made up of electrical wires and crystals.
On Monday as it opened couture fashion week in Paris, there was speculation that the instigator of its most recent buzz worthy moment – Lauren Sánchez – might be in attendance.
Last month as she made her way to a prenuptial party with Jeff Bezos, the former TV journalist was pictured in an off-the-shoulder gown featuring a tightly corseted bodice covered in shimmering bugle beads. Before she had even disembarked the taxi boat, online fashion sleuths had identified the dress as Schiaparelli couture.
For those who wonder who actually buys couture, here came the answer floating down Venice’s Grand Canal.
