Founder Andrew Boni Transitions to Chief Scientist to Drive Product and AI Innovation
SAN FRANCISCO–(BUSINESS WIRE)–July 8, 2025–
Iterable, the AI-powered communication platform, today announced the appointment of Sam Allen as Chief Executive Officer and newest member of the Board of Directors, effective August 1, 2025. Allen will lead Iterable’s next chapter, with a focus on expanding its enterprise business, deepening its global footprint, amplifying customer impact, and advancing the company’s leadership in AI-powered customer engagement.
A seasoned executive and technology visionary, Allen joins Iterable from Salesforce, where he served as Executive Vice President and Global Chief Pipeline Officer. During his decade-plus tenure, Allen helped drive tens of billions of dollars in pipeline and led multiple high-growth, global business units. He also held senior operating roles across the organization and played a key role in more than 20 strategic acquisitions.
Iterable also announced that founder and current CEO Andrew Boni will transition to the role of Chief Scientist, where he will focus full-time on advancing Iterable’s product and AI roadmap, including its newly announced AI agent, Iterable Nova. In this role, Boni will work closely with Product, Engineering, and strategic customers to accelerate Nova’s development and drive long-term product differentiation. He will continue to serve on Iterable’s Board of Directors.
